Post by account_disabled on Mar 11, 2024 6:31:08 GMT
In recent weeks, a fast food delivery initiative was announced, but not to the home or office but to the wheel of those who are stuck in traffic in Mexico City (CDMX), a situation that generated controversy for the Burger King brand. , who launched the campaign.
This program announced as a “pilot” by the brand shows the importance of business and government dialogue on initiatives of this type that are applied in the streets of the capital.
Bruno Cardinali, Head of Marketing Burger King Latin America and the Caribbean of Burger King, explained to ExpokNews that the "The Traffic Jam Whopper " program applied in CDMX allowed 90% of the orders to be delivered before their customers. will exit traffic and proceed at normal speed.
Regarding the issue of safety for both motorcyclists and motorists, the company manager indicated that "the order taking interface is hands-free, guiding the user when requesting their order to minimize errors."
He pointed out that in the case of the delivery France Mobile Number List drivers, care was also taken not to violate the regulations. “They only passed vehicles between lanes when they were at a complete stop. There is nothing in the current regulation that determines that a hamburger cannot be delivered to a vehicle at full stop,” he emphasized.
When asked for their opinion on this food delivery system, the Mexico City Mobility Secretariat (Semovi) informed ExpokNews that during the course of this business program there was only a first approximation informally about its viability, but not No appointment was made to discuss what will happen in the event of the possible continuity of this food delivery system.
In 2018, CDMX was the number one transit city in North America and ninth worldwide, according to the TomTom Traffic Index in its 2019 edition, returning to the capital as a great potential market for this type of initiatives.
When asking the business manager what plans they have in relation to this program and what it depends on so that it could be permanent, he stressed that "we are meeting and analyzing the results of this pilot test, in order to make adjustments and grow this promotion in Mexico."
They seek to be the King of the delivery service
“Given the importance that the delivery service will have in the future for the entire restaurant industry, Burger King has to position itself as the kings of delivery. So regardless of offering our menu via platforms like Rappi, the promotion of Traffic Jam opens up a new playing field and very interesting new sources of income for us,” he mentioned.
Cardinali added that the Burger King app had the same number of downloads last month as in 2018; The daily download of the app increased 44 times, becoming the number 1 fast food app in Mexico while 10% of consumers who downloaded the app registered for the Traffic Jam service.
"This technology, created by our developers, allows us in the near future for Burger King consumers to order and pay from their cell phones to pick up their order at a restaurant, receive their Whopper in a park or at an open-air concert, order and receive outside your office or workplace etc.,” he said.
In addition, The Traffic Jam Whopper campaign has increased deliveries by 63% in the selected areas during its implementation.
This program announced as a “pilot” by the brand shows the importance of business and government dialogue on initiatives of this type that are applied in the streets of the capital.
Bruno Cardinali, Head of Marketing Burger King Latin America and the Caribbean of Burger King, explained to ExpokNews that the "The Traffic Jam Whopper " program applied in CDMX allowed 90% of the orders to be delivered before their customers. will exit traffic and proceed at normal speed.
Regarding the issue of safety for both motorcyclists and motorists, the company manager indicated that "the order taking interface is hands-free, guiding the user when requesting their order to minimize errors."
He pointed out that in the case of the delivery France Mobile Number List drivers, care was also taken not to violate the regulations. “They only passed vehicles between lanes when they were at a complete stop. There is nothing in the current regulation that determines that a hamburger cannot be delivered to a vehicle at full stop,” he emphasized.
When asked for their opinion on this food delivery system, the Mexico City Mobility Secretariat (Semovi) informed ExpokNews that during the course of this business program there was only a first approximation informally about its viability, but not No appointment was made to discuss what will happen in the event of the possible continuity of this food delivery system.
In 2018, CDMX was the number one transit city in North America and ninth worldwide, according to the TomTom Traffic Index in its 2019 edition, returning to the capital as a great potential market for this type of initiatives.
When asking the business manager what plans they have in relation to this program and what it depends on so that it could be permanent, he stressed that "we are meeting and analyzing the results of this pilot test, in order to make adjustments and grow this promotion in Mexico."
They seek to be the King of the delivery service
“Given the importance that the delivery service will have in the future for the entire restaurant industry, Burger King has to position itself as the kings of delivery. So regardless of offering our menu via platforms like Rappi, the promotion of Traffic Jam opens up a new playing field and very interesting new sources of income for us,” he mentioned.
Cardinali added that the Burger King app had the same number of downloads last month as in 2018; The daily download of the app increased 44 times, becoming the number 1 fast food app in Mexico while 10% of consumers who downloaded the app registered for the Traffic Jam service.
"This technology, created by our developers, allows us in the near future for Burger King consumers to order and pay from their cell phones to pick up their order at a restaurant, receive their Whopper in a park or at an open-air concert, order and receive outside your office or workplace etc.,” he said.
In addition, The Traffic Jam Whopper campaign has increased deliveries by 63% in the selected areas during its implementation.