Post by account_disabled on Jan 24, 2024 4:41:38 GMT
A couple of months ago, remote work was a novelty, but now it is almost the only opportunity for businesses to survive the quarantine. Now it is important to adapt to the conditions and increase efficiency in order to beat competitors. Founder and head of the CRM marketing agency 3.14 Agency Dmitry Karpenko told how CRM helps organize effective and controlled remote work. Reading time: 14 minutes Why companies aren't switching to remote work Main components of remote work People Regulations Services and analytics: the role of CRM in remote work How to implement CRM How to optimize work after implementation conclusions Dmitry Karpenko Dmitry Karpenko , founder and head of the CRM marketing agency 3.14 Agency Why companies aren't switching to remote work When I suggest that clients set up remote work, I often hear such objections.
"Miracles Fax Lists happen when we are together." Some people think that you can’t brainstorm while working remotely, and that new ideas only appear if you sit in the same room. But there are already solutions for creativity remotely: you can start a video call or create a common Google document and work together. “How can I tell if employees are working if I can’t see them?” . People who need to be “kicked” even in the office really don’t work well remotely. It is important to focus on results and evaluate employees based on them. Those who do not produce results are subject to dismissal, because now ineffective employees can ruin your business.
“Only in the office can the security of company data be ensured.” Most services are built according to the latest information security. And their hacking occurs on the basis of social engineering, when it is not the service that is “hacked,” but a person. And here it doesn’t matter whether he is in the office or at home. This can only be avoided by increasing the level of computer literacy of employees. “We have a special business, remote work is not for us.” There are business processes that cannot take place remotely: industrial production, equipment maintenance, cleaning, etc. But marketing and sales departments can work remotely in any company and transform the business to new conditions.
"Miracles Fax Lists happen when we are together." Some people think that you can’t brainstorm while working remotely, and that new ideas only appear if you sit in the same room. But there are already solutions for creativity remotely: you can start a video call or create a common Google document and work together. “How can I tell if employees are working if I can’t see them?” . People who need to be “kicked” even in the office really don’t work well remotely. It is important to focus on results and evaluate employees based on them. Those who do not produce results are subject to dismissal, because now ineffective employees can ruin your business.
“Only in the office can the security of company data be ensured.” Most services are built according to the latest information security. And their hacking occurs on the basis of social engineering, when it is not the service that is “hacked,” but a person. And here it doesn’t matter whether he is in the office or at home. This can only be avoided by increasing the level of computer literacy of employees. “We have a special business, remote work is not for us.” There are business processes that cannot take place remotely: industrial production, equipment maintenance, cleaning, etc. But marketing and sales departments can work remotely in any company and transform the business to new conditions.